About Us

Our Story

The name Sassy Squad came straight from my daughter, Bria. She called all of her friends “Sassy Squad.” At her 10th birthday party, I had made matching shirts for the girls, and the whole day was full of fun and confidence — nails and toes done, facials, a runway walk, creating their own lotion to take home, and a limo ride around town in a pink stretch limo. When I saw them together in their shirts, proud to be part of the Sassy Squad Bria named, I knew this was more than just a birthday memory. It was the beginning of something bigger — the inspiration for Sassy Squad.

Our Mission

At Sassy Squad, we believe everyday heroes deserve to be celebrated. For us, those heroes are everywhere — school bus drivers, monitors, parents, teachers, and anyone who shows up every day with love, dedication, and grit.

I’m Nicole, a proud mom and bus driver who turned that spark into a mission. With Bria as my inspiration, I create gifts and apparel that bring joy, pride, and just the right touch of sass. From shirts and totes to tumblers and custom gift sets, every piece is made with care for the hero in your life.

Join the Squad

When you shop with us, you’re not just buying something — you’re joining the Squad. A community of strong, hardworking, joyful people who know that life’s too short not to wear your sass proudly.

Welcome to the Squad. We’re so glad you’re here.

The inspiration behind Sassy Squad

  • A birthday photo shoot turned into a brand inspiration. Bria’s confidence is what Sassy Squad stands for.

  • Bria living her best life — this moment captured the energy and boldness that Sassy Squad is all about.

  • Sassy Squad is a family-inspired business. Bria’s creativity and joy inspired me to bring her vision to life.

Where It All Started

  • This shirt was one of the very first designs created for Bria’s birthday celebration — the start of the Sassy Squad story.

  • A limo ride through town made the girls feel like stars. Sassy Squad is about celebrating confidence and friendship.

  • Bria with her friends at her 10th birthday party — the day the Sassy Squad name was born. Matching shirts, confidence, and fun set the tone for everything we do today.